Monthly Archives: March 2016

26 Mar 2016

V process or good old 4P

Well known 4P is uttered by every marketing college student at least 800 times. If marketing student knows anything, it’s PRODUCT, PLACE, PRICE AND PROMOTION- parts of marketing mix. Anyway, tried theoretical models often cannot be applied in practice. Even those with years of marketing experience the fourth p- promotion often identify with marketing. That’s not right because only by knowing and co-ordinating all four elements of marketing mix can you achieve results in the market. The best company in […]

Marketing

20 Mar 2016

Key area vs. key account management

SALES STRATEGY WITH UNFAVOURABLE EFFECTS ON SMALL RETAILERS. ALSO, ABOVE AVERAGE LOCAL BRANDS’ POSITIONS. Managing sales based on key account management is very common in large companies that distribute their products nationally. It enables manufacturers to gain insurance of “large and stable quantity sales” in large foreign and domestic supermarket chains. Unfortunately, this also undermines small local retailers and they lose their sales power. It’s no secret that discount rates off and on invoice for “large retailers” are twice as […]

01 Mar 2016

Joble event on youth entrepreneurship

At the end of 2015, first and successful PSYCH OUT event took place, where esteemed psychology professor Boris Blažinić gave advice on facing obstacles in business, dealing with stress, ups and downs, professionally and personally. Boris Blažinić is a business Coach for maintaining and increasing personal and business organisational efficiency. On Friday, February 26th, second event within Ready, steady, GO! project took place. This project is carried out by Koprivnički poduzetnik in cooperation with Udruženje poduzetnika Koprivnice. Successful and local […]

Marketing / News